Turn a comment into a DM. A DM into a follower.
Regent runs the comment-to-DM funnel for you. When someone comments your trigger word, Regent DMs the lead magnet — but only if they follow first.
What it is
Regent automates the comment-to-DM funnel that creators use to convert viewers into followers and leads. Set a trigger word, attach a lead magnet (document, link, or generated PDF), and Regent handles the rest — auto-comment reply on the post and the DM delivery, gated on a follow.
How it works
- 1Pick a reel or post and define a trigger word (for example: "guide", "free", "link").
- 2Attach the lead magnet — a Regent-generated document, an external link, or a hosted file.
- 3When a viewer comments the trigger word, Regent auto-replies on the comment and DMs the asset.
- 4DM delivery is gated on the viewer following your account — opt-in follow before the magnet lands.
Specs
- Trigger
- Comment containing your keyword
- Delivery
- DM with link, document, or file
- Gate
- Follow required before the asset sends
- Comment auto-reply
- Configurable per post
We have an Autopilot mode. Flip it on and no manual approvals are needed — you sleep, Regent handles everything from research to post.
Questions about dm funnels
How does the DM funnel work?+
Pick a reel, define a trigger word (e.g. "guide"), attach a lead magnet (document, link, or generated PDF). When a viewer comments the trigger word, Regent auto-replies on the post and DMs the asset — gated on the viewer following your account first.
Is this a ManyChat replacement?+
For the comment-to-DM funnel, yes. Regent runs the same flow natively. ManyChat still wins for multi-step chatbot conversations and broadcast messaging — those are not v1 surfaces.
Can I deliver any kind of file via the DM?+
Yes — Regent supports external links, hosted files, or PDFs generated inside Regent. Use case examples: free guide PDF, booking link, application form, demo signup.
Does the viewer have to follow before receiving the DM?+
Yes by default — the funnel is follow-gated so every conversion also grows the audience. Toggle off if you want unconditional delivery (not recommended).
Related features
Public beta — 100 creator cap