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Behind the build

1 essay in this category.

Editorial illustration of a solo founder workspace at night — the story behind building Regent

Why I built Regent (and what every social tool keeps getting wrong)

I tried to start posting using AI avatars. It cost a fortune, took forever, and the output was mid. So I built the tool I actually wanted — one that watches your competitors, writes your scripts, renders reels in your face and voice, and posts at peak time. Without the duct tape.

Sumit Teli

May 22, 2026 · 5 min

AI agent that watches competitors, ships reels in your face & voice, and runs your social on autopilot.

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