The Social Media & Brand role owns how Regent shows up on the public internet — both the daily cadence and the big launch moments. You run @heyregent across Instagram, TikTok, X, and LinkedIn. You script and film the reels, you announce the product launches, you build recurring content series (behind-the-build, day-in-the-life, hook breakdowns), and you reply to comments and DMs. This is the role that decides what the brand feels like to people who discover Regent for the first time.
You set the daily editorial direction, plan launch campaigns weeks in advance, identify trending hooks in real time, and hand off raw footage to the Video Editor role for polish. This is not a "queue posts and forget" gig — social compounds only when content ships consistently and the voice stays sharp.