The problem
Indie hackers know distribution beats product polish, but the cost of doing distribution properly — multiple SaaS subscriptions, a manual cadence, a DM funnel — is bigger than the time-to-revenue math allows.
Build the product. Run the audience on a subscription.
Regent (heyregent) is the AI agent indie hackers use to keep Instagram growing while the real work is shipping code. One subscription replaces a content team.
How Regent helps
Regent replaces the stack — research tool, scheduler, DM tool, avatar tool, voice tool — with one workflow. Indie hackers point it at their target market’s top accounts, set a trigger word linked to their product page, and ship.
The workflow
- 1
Point at audience accounts
Add 3–5 accounts whose followers are your target market.
- 2
Set up avatar + voice once
One photo, 15 seconds of audio. Reused on every reel after.
- 3
Run a 30-day calendar
Regent ships a month of reels with one approval per week.
- 4
DM funnel sends product link
Trigger word DMs your launch page or trial link, gated on a follow.
- 5
Iterate from insights
Performance data tightens the next month’s calendar automatically.
We have an Autopilot mode. Flip it on and no manual approvals are needed — you sleep, Regent handles everything from research to post.
Features in play
Public beta — 100 creator cap