How the Weekly Content Calendar Works
The calendar is where every week starts. Click Generate Weekly Plan and Regent researches your competitors and your account, then fills seven days with a topic, hook, format, and posting time per slot. You approve the plan once, and content generation unlocks.
Before you start
- Completed onboarding
- At least one competitor added (recommended — cold start works from your niche alone)
Steps
- 1
Open the Calendar page
If no plan exists yet you see an empty state with a Generate Weekly Plan button.
- 2
Choose the account to plan for
Use your connected Instagram account, or type a handle manually if you have not connected yet.
- 3
Generate
Regent analyzes your competitors, niche, and posting preferences. Progress shows in real time; generation typically takes a few minutes.
- 4
Review the week
The grid shows each day: topic, hook, format (reel or carousel), and posting time, derived from your onboarding preferences.
- 5
Approve the plan
Click Approve plan to unlock content generation for the week. If fully-autonomous mode is enabled, plans auto-approve and the agent proceeds on its own.
- 6
Adjust when needed
Shift Week moves the plan by 7 days, Regenerate discards and rebuilds it, and Next Week queues the following week.
Frequently asked
What does Regent base the plan on?+
Your competitors' top-performing recent posts, your niche and audience from onboarding, your posting preferences, and — once connected — your own account performance via the insights loop.
Can Regent run fully on autopilot?+
Yes. Fully-autonomous mode auto-approves plans and proceeds to generation without manual sign-off. Most creators start in approval mode and switch once they trust the output.
Can I regenerate a plan I do not like?+
Yes. Regenerate discards the current week and builds a new one. Individual slots can also be reviewed before generating content from them.
Related guides
Public beta — 100 creator cap